About Our Brand

Freedom Coast Apparel was founded by Rob Glessing, an entrepreneur, service member, and creator driven by a belief that business should stand for more than profit.

Rob’s journey began with the development of IntelliFit, a fitness and nutrition app designed to simplify how people track their health and build better habits. Shortly after launching IntelliFit in mid-2025, he founded Freedom Coast Innovations—a company built on the principle that meaningful impact starts at the community level. Its mission is simple but ambitious: to help create a healthier, safer, and more prosperous country, one step at a time.

Freedom Coast Apparel was created as an extension of that mission. The brand exists to give people a way to wear their values proudly through comfortable, everyday apparel that is designed and printed in the USA and built with purpose. Every piece reflects a commitment to quality, integrity, and respect for the ideals that bring people together.

As a founder, Rob continues to serve in the United States military, with over 10 years of service. That ongoing commitment deeply influences the values behind the brand and the causes it supports.

To ensure our impact goes beyond words, 5% of all proceeds are donated to support the Tunnel to Towers Foundation, helping support first responders, veterans, and their families through housing, relief, and long-term assistance.

Freedom Coast Apparel isn’t just clothing—it’s a reflection of service, community, and the belief that doing good should always be part of the mission.

Workout Tracking — Done Right

  • Log sets, reps, weight, time, and distance with ease
  • Track outdoor runs, walks, and rides with built-in GPS
  • Build custom training programs or instantly generate goal-aligned plans
  • Start a Quick Workout anytime—no setup required
  • Automatically see calories burned after every session
  • Track personal records and progression week after week
  • Switch between metric and imperial units seamlessly
  • Choose from nearly 200 exercises or create your own

No clutter. No confusion. Just clean, powerful tracking that keeps you honest.

Smarter Nutrition Without the Hassle

  • Snap a photo or describe your meal—IntelliFit estimates calories and macros
  • Build your own meal library and track daily macros
  • Sync workouts and nutrition directly with Apple Health
  • See calories and macros clearly displayed in Analytics

Because discipline doesn’t mean complicated—it means consistent.

Progress You Can Actually See

  • Modern, easy-to-read analytics
  • Track workout volume, frequency, and progression
  • Review GPS routes, pace, and distance
  • Compare personal records and trends over time
  • Keep workouts, meals, and stats perfectly connected

When progress is visible, motivation follows.