About Our Brand

Freedom Coast Apparel was founded by Rob Glessing, an entrepreneur, service member, and creator driven by a belief that business should stand for more than profit.

Rob’s journey began with the development of IntelliFit, a fitness and nutrition app designed to simplify how people track their health and build better habits. Shortly after launching IntelliFit in mid-2025, he founded Freedom Coast Innovations—a company built on the principle that meaningful impact starts at the community level. Its mission is simple but ambitious: to help create a healthier, safer, and more prosperous country, one step at a time.

Freedom Coast Apparel was created as an extension of that mission, but its identity is also deeply shaped by Rob’s own lifestyle and interests. A lifelong love for fitness helped inspire the Kinetic Series, built around movement, training, and an active lifestyle. At the same time, fishing, boating, and time spent along the Florida coast helped shape the brand’s coastal direction and the Coastal Wave Series and Angler Series.

From early mornings in the gym to quiet inshore fishing trips, mangrove shorelines, long days on the Gulf, and evenings by the water, those experiences continue to influence the designs, colors, and direction of Freedom Coast Apparel.

The brand is built around comfortable, everyday apparel inspired by an active and coastal lifestyle—pieces made for the gym, the boat, the beach, the dock, or wherever the day takes you. Many of our products are designed and printed in the USA, with a focus on quality, comfort, and versatile designs made for everyday wear.

As a founder, Rob continues to serve in the United States military, with over 10 years of service. That ongoing commitment deeply influences the values behind the brand and the causes it supports.

To ensure our impact goes beyond words, 5% of all proceeds are donated to support the Tunnel to Towers Foundation, helping support first responders, veterans, and their families through housing, relief, and long-term assistance.

Freedom Coast Apparel is inspired by movement, the Florida coast, life on the water, and the pursuit of an active life. It is a brand built for people who would rather be doing something than sitting still.

Discover more projects from Freedom Coast Innovations below!